The numbers say that over the past five years,
the number of businesses that sponsor DEC activities has doubled.
Savvy business owners and managers know that if your company — large, small or somewhere in-between — doesn’t stand for a cause, consumers may very well choose to do business with their competitors … and the numbers prove it.
Cause sponsorship is predicted to reach $2.14 billion in 2018, a projected increase of 4.4 percent over 2017.
92 percent of consumers say they have a more positive image of a company when that business supports a social or environmental issue.
One-third of all Americans think a company’s reputation is at least as important as the products it makes or the services it provides.
74 percent of all employees and 88 percent of Millennials say their job is more fulfilling when they are provided with opportunities to make a positive impact on social and environmental issues.
The number of consumers who say they’d switch from one brand or provider to another if the other company were associated with a good cause has climbed to 87 percent.
Few companies “get it” as well as Havpak, Inc., which offers a wide range of packaging and assembly services, and is equipped to provide manufacturers with injection molding, metal stamping, tool-making, warehousing and logistical capabilities. The company, which maintains state-of-the-art facilities in Great Valley and King of Prussia, as well as San Leandro, California and Shanghai, China, is the title sponsor of the Phil Martelli Golf Classic — an annual event that raises many thousands of dollars for DEC programs and services.
“I want Havpak to mirror companies like P&G, which does things not only because they’re ‘right,’ but also because they build teamwork, boost morale and promote highly ethical behavior,” states Jim Hess, company president and founder. “We at Havpak understand that we’ve been blessed and, therefore, have an obligation to extend a hand to others in our community.”
Both the mission and vision of DEC are near and dear to Hess’ heart, noting that he got his professional start with the organization.
“DEC has always had the right purpose,” he says, “and from the beginning has always done the right thing for all of the right reasons. Sponsoring DEC’s annual golf tournament, hosted by Phil Martelli, one of our area’s most successful and best-loved sports personalities, is not just the right thing for us at Havpak to do — it’s the smart thing to do.”
Legendary sports personality Phil Martelli welcomes a foursome to the annual Phil Martelli Golf Classic, sponsored by Havpak, Inc. to help fund therapies, training programs and other vital services provided by DEC.
Through its partnership with DEC, Havpak employs disabled workers at its King of Prussia facility to handle display and packaging responsibilities.
“They’re as fast as everyone else, they’re reliable and we have yet to experience a single quality issue,” Hess adds. “The excellent job they perform promotes a sense of unity throughout our organization — and when you feel good about what you do, you do an even better job.”
For Stephanie Randell, the company’s controller, Havpak’s connection to DEC is much more than just good business. It’s personal. Her aunt, Maria Salamone, is among the individuals served by DEC at its Norristown center, and her family has a long been generous supporters of the organization’s services and social activities.
“Havpak is proof that any business, regardless of its size, can reap the benefits of cause marketing,” Randell notes. “Pick your cause and watch your money do great things right in your own community. And while you are doing ‘good’ for others, your business stands to benefit from a healthier bottom-line.”